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Logo of the ding king training institute featuring a black crown atop a shield with yellow and black colors, highlighting the primary header in a bold style.
Logo of the ding king training institute featuring a black crown atop a shield with yellow and black colors, highlighting the primary header in a bold style.

What is the best way to generate new customers for your PDR Paintless Dent Repair business?

Consistency is key when it comes to marketing your business.
Marketing concept torn newspaper headlines reading marketing, st
There are several effective ways to generate new customers for your PDR business:
  1. Referrals: Word-of-mouth referrals from satisfied customers can be one of the most powerful ways to generate new business. Encourage your satisfied customers to refer their friends and family to your business and offer them incentives for doing so.
  2. Online Marketing: Having a strong online presence is crucial for any business in today’s digital age. Make sure your website is up-to-date, easy to navigate, and optimized for search engines. Utilize social media platforms such as Facebook and Instagram to showcase your work and connect with potential customers.
  3. Networking: Attend local events and networking meetings to connect with other business owners and potential customers. Building relationships with other businesses can lead to referrals and partnerships.
  4. Direct Mail: Send targeted direct mail campaigns to potential customers in your local area. Make sure to offer a special promotion or discount to entice them to try your services.
  5. Vehicle Branding: Brand your work vehicle with your business name and contact information. This can be a great way to advertise your services while on the job.

Remember, consistency is key when it comes to marketing your business. Implementing a combination of these strategies and tracking your results can help you determine the most effective ways to generate new customers for your PDR business.
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Todd Sudeck

Todd Sudeck is an industry veteran with over 30 years of experience in Paintless Dent Repair and Auto Reconditioning. He is the founder and President of The Ding King Training Institute and is widely recognized as the "King" of this specialized field. His expertise and leadership have set the standard for excellence in the industry, making The Ding King Training Institute the go-to destination for those seeking to learn from the best.

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Meet "The King"

My name is Todd Sudeck, I’m the founder and President of The Ding King Training Institute. I want to thank you for taking the time to learn more about The Ding King Training Institute and tell you a little about how I got started.

After getting a dent in my car and taking it to the body shop for a quote, I figured I’d give it a try myself, as the thought of painting my brand new car made me ill. I took my Snap On screwdriver and wrapped the tip with lots of duct tape and tried to pop the dent out, all with no luck. My neighbor was watching me and told me about a PDR tech that he used. I called him up and watched a trained professional take the dent out in less than 10 minutes, saving me a few hundred dollars. All I can remember thinking was “that didn’t look so hard” and “I could make a lot of money doing that.”

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