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Business Development

How Important is Social Media to Collision Repair? Part III

  You can appear savvy without having to do much to get there. Your most successful social media outlets for your small collision repair business will be Facebook, Google+ and Twitter. Your recipe for success is relatively simple; post to Google+ at least two to three times a week, on Facebook, only once or twice

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Business Development

How Important is Social Media to Collision Repair? Part II

  Now as to the importance of social media. Is it an excellent selling tool? Can you increase the interest in your services? Can you actually land several new accounts/clients? Unequivocally, YES!  Back in the day you paid someone to advertise your business. You would use the newspapers and it would be as simple as

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PDR

A Guide To Aluminum Preparation

Since the very minute that Ford Motor Company announced that they would be releasing the 2015 F-150 pickup, which would be made from aluminum, it was at this moment that collision repair experts have not only panicked but have also had to take stock and figure out what is needed for the repairs on such

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Business Development

How Important is Social Media to Collision Repair? Part I

Over and over I hear PDR Technicians and Body Shops ask if they should waste their time with Social Media? If you have never used social media then chances are that you come from a generation that didn’t have it. Today’s generations from the ‘Baby Boomer’s’ down to the Millennials (34 and under), are very

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PDR

Ford Motor Company; Cutting Edge Technologies Part II

The new paint process uses less energy and water, and reduces carbon dioxide and particulate emissions compared with conventional paint processes. The reduction in paint and energy consumed is expected to result in 9,500 tons fewer carbon dioxide emissions and a 35-ton savings in particulate emissions on an annual basis. A dry scrubber system will

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PDR

Ford Motor Company; Cutting Edge Technologies Part I

Ford Motor Company says that its all-new Transit model is making its North American debut with more durable paint, thanks to an industry-first paint technology now in use at Kansas City Assembly Plant. The Transit vehicles built in Kansas City are the first to use the new two-wet monocoat paint process developed by Ford and

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