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Meet The King – Todd Sudeck, The Ding King President

HomeMeet The King – Todd Sudeck, The Ding King President

Meet The King – Todd Sudeck 

My name is Todd Sudeck and I’m the founder and President of The Ding King Training Institute. I want to thank you for taking the time to learn more about The Ding King Training Institute and tell you a little about how I got started. Before I do, I wanted to share with you some Ding King’s credentials which support our commitment to quality.

*  Our PDR School is Licensed to Operate by The Bureau for Private Post Secondary Vocational Education.

*  The Ding King is approved by the Department of Veterans Affairs for Vocational Rehabilitation.

*  Our PDR Tools are sold world-wide on every Snap on tool truck.


How I Got Started

After getting a dent in my car and taking it to the body shop for a quote, I figured I’d give it a try myself, as the thought of painting my brand new car made me ill. I took my Snap On screwdriver and wrapped the tip with lots of duct tape and tried to pop the dent out, all with no luck. My neighbor was watching me and told me about a PDR tech that he used and I called him up and watched a trained professional take the dent out in less than 10 minutes, saving me a few hundred dollars. All I can remember thinking was “that didn’t look so hard” and “I could make a lot of money doing that.”

The next morning I researched where I could learn PDR and after spending 5 days in a PDR class, I came home and practiced for a month before opening my doors. I set out to a local car wash who washed approximately 350 cars a day. I let the owner of the car wash know what I do and if I could greet his customers on the service lane and offer free estimates for PDR.  He agreed and I gave him 25% of my gross revenue and my business was born!


How I Grew from “A Man in a Van”
to 275 Full-Time Technicians

Over the next five years, I grew the company to 275 technicians, servicing 27 car washes, hundreds of used car dealers and several large rental car companies.We dominated our local area by offering quality services and incredible customer service.

I got really good at training my own employees and saw a need for quality training that I opened my training centers to the public and 25 years later, I’ve grown Ding King into the premier Paintless Dent Repair and Auto Appearance Training Company and PDR School in the nation.

Whether you’re an entrepreneur like me who’s considering starting your own business or a used car dealership or body shop seeking to internalize the reconditioning process, I can help! Having “been there and done that,” I have a tremendous amount of experience in all facets of the business. Please allow my 25 years of experience to be the platform for your success.

Meet The Queen – Liza Sudeck

Liza is fluent in Spanish and manages all of Latin America and Spanish speaking customers accounts. She understands every aspect of learning and building a PDR business and would love to hear from you. If you would like to speak to her, ask for Liza when calling in!

Liza habla español con fluidez y administra todas las cuentas de clientes hispana y de América Latina. Ella entiende todos los aspectos del aprendizaje y la construcción de un negocio PDR y me encantaría saber de usted. ¡Si le gustaría hablar con ella, pregunte por Liza cuando llame, su número directo es

714 884-3356. Nuestros instructores bilingües tienen más de 23 años de experiencia y un nivel de maestría.

Allow My Experience to be the
Foundation for Your Success

It’s that same philosophy that today has made The Ding King the best training company in the industry. I find it extremely gratifying teaching and mentoring Ding King students and look forward to helping you in any way I can. I teach a business and marketing class for all Ding King customers that covers every single detail of starting and growing your new business. You will take home with you your own personal copy and I also perform 1-on-1 business consulting for all DK students. You’ll have my personal cell phone number and have complete access to me for whatever you may need. Whether it’s a question about starting an LLC or a sole prop or something more exciting like building a website and organic search and pay per click campaigns to generate more local customers.

Whatever your needs, I’m only a phone call away!

(949) 981-3464

Learn About All of Our Training Programs

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We offer 1-week, 2-week, 3-week and
4-week PDR Training Programs.

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