Logo of the ding king training institute featuring a black crown atop a shield with yellow and black colors, highlighting the primary header in a bold style.
Logo of the ding king training institute featuring a black crown atop a shield with yellow and black colors, highlighting the primary header in a bold style.

Meet The King

Meet The King – Todd Sudeck

Todd Sudeck

I am Todd Sudeck, Founder and President of The Ding King Training Institute, a role I’ve passionately have held for the past 30 years. Throughout this extensive journey, I have been dedicated to empowering numerous entrepreneurs, guiding them in the establishment of flourishing paintless dent repair and car care businesses.

Todd Sudeck, the CEO and Founder of The Ding King Training Institute standing next to a Ding King sign that says "The More Your Learn. The More Your Earn."
A group of people dressed in white Meet The King, posing for a photo.

Ding King Family

I have a supportive and loving wife who works along side me at The Ding King, along with my three boys whom also work at the company and are helping me continue our commitment to our helping our students become even more successful. Additionally, I’m supported by my Ding King Family who are equally passionate and committed to our goal of helping our students achieve the independence and success associated with owing their own business.

Multifaceted Experience in Retail Auto Appearance and Dealership Account Management

My multifaceted experience spans the opening of a chain of retail Auto Appearance Shops. In this capacity, I undertook diverse responsibilities, from the strategic training of our skilled staff to spearheading initiatives that resulted in the successful opening of used car dealership accounts for in excess of 275 employee/technicians. This hands-on involvement provided me with invaluable insights into the intricacies of this specialized industry.

Meet The King A man sitting on top of a desk in an office, exuding authority and confidence.
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Central to my mission has been the provision of hands-on training and certification services. I’ve had the privilege of mentoring aspiring business owners, offering them a comprehensive platform for success. This involves not only imparting technical skills but also instilling a business mindset that enables them to navigate the complexities of opening a new business by teaching business and marketing classes specific to their business goals and objectives.

Dedicated to Your Success

In essence, my three-decade-long commitment to the Paintless Dent Repair industry has been marked by a dedication to the success of The Ding King students who embark as entrepreneurs in the Paintless Dent Repair business. I look forward to continuing this journey, sharing knowledge, and contributing to the growth and prosperity of individuals like yourself upon entering this dynamic and exciting industry.
Best Regards,
The logo for Meet The King, todd sudeck.
Meet the King A smiling man sitting at a desk in an office.



GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government Web site at https://www.benefits.va.gov/gibill.



After getting a dent in my car and taking it to the body shop for a quote, I figured I’d give it a try myself, as the thought of painting my brand new car made me ill. I took my Snap On screwdriver and wrapped the tip with lots of duct tape and tried to pop the dent out, all with no luck. My neighbor was watching me and told me about a PDR tech that he used. I called him up and watched a trained professional take the dent out in less than 10 minutes, saving me a few hundred dollars. All I can remember thinking was “that didn’t look so hard” and “I could make a lot of money doing that.”

The next morning I researched where I could learn PDR and after spending 5 days in a PDR class. I came home and practiced for a month before opening my doors. Then I set out to a local car wash who washed approximately 350 cars a day. I let the owner of the car wash know what I do and if I could greet his customers on the service lane and offer free estimates for PDR.  He agreed and I gave him 25% of my gross revenue and my business was born!

Meet the King A smiling man sitting at a desk in an office.

GIVE THE KING A RING: 949-981-3464

Over the next five years, I grew the company to 275 technicians, servicing 27 car washes, hundreds of new and used car dealers and several large rental car companies. We dominated our local area by both offering quality services and incredible customer service. We offered  several services and became our customers one-stop-shop!
Meet The King

Meet the Queen - Liza Sudeck

Liza is fluent in Spanish and manages all of Latin America and Spanish speaking customers accounts. She understands every aspect of learning and building a PDR business and would love to hear from you. If you would like to speak to her, ask for Liza when calling in!

Liza habla español con fluidez y administra todas las cuentas de clientes hispana y de América Latina. Ella entiende todos los aspectos del aprendizaje y la construcción de un negocio PDR y me encantaría saber de usted. ¡Si le gustaría hablar con ella, pregunte por Liza cuando llame, su número directo es.

714 884-3356. Nuestros instructores bilingües tienen más de 27 años de experiencia y un nivel de maestría.

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Meet The King


Allow My Experience to be the Foundation for Your Success

It’s that same philosophy that today has made The Ding King the best training company in the industry. I find it extremely gratifying teaching and mentoring Ding King students and look forward to helping you in any way I can. I teach a business and marketing class for all Ding King customers that covers every single detail of starting and growing your new business. You will take home with you your own personal copy and I also perform 1-on-1 business consulting for all DK students. You’ll have my personal cell phone number and have complete access to me for whatever you may need. Whether it’s a question about starting an LLC or a sole prop or something more exciting like building a website and organic search and pay per click campaigns to generate more local customers.

Whatever your needs, I’m only a phone call away!

(949) 981-3464


In addition to offering a variety of PDR Training Programs ranging from 1-week to 12-weeks, we also offer training programs for Paint Protection Film, Auto Detailing, Ceramic Coating, Bumper Repair, Wheel Refinishing, Windshield Repair, Paint Chip Repair and other easy to learn add-on programs.

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