The more of us that stand up to this, the better we will survive in our business. For this very reason, I have chosen not to work with insurance. After being completely ripped off, my response was to deny service. I should have and still may, file a lawsuit. The Mississippi Collision Repair Association, along
There are many lawsuits being filed against insurers on behalf of the collision repair industry. I have to say that it is about time. The collision repair industry should not be made to serve under a dictatorship. This type of bullying should have been stopped long ago. The way that our society has evolved to
When speaking to a PDR Technician or Body Shop, you will find that each have the same pain points when dealing with insurance companies. Either they don’t get the agreed upon payment or the worse is the conspiring that goes on when they establish and enforce “an artificial market value for collision repairs.” Finally, body
A lot of the body shop owners will dabble in PDR Technology without ever having taken any classes. They would agree that without the one on one schooling their efforts are nothing more than that, an awkward effort to do what the experts do. Unanimously, the owners agree that they would never feel that they
Another thought from a body shop owner is that in his analogy he feels that PDR is like plastic body filler, there’s a place for it, but don’t abuse it or use it as a fix-all. Well this makes sense, right? The one resounding message from body shop owners is that you have to have
Another reputable body shop in Chicago says that they have PDR technician available to them whenever they need him. They have been providing at least 7-10 vehicles for repair per week. This owner says that he had one of his employees trained as a PDR Technician, and it worked for him for several years, until
So now you know that picture’s and video’s are a quick and easy way to reach out to your customer’s and show them what it is you do, and what it can do for them. Your marketing efforts are rewarded far more than you can possibly imagine. One customer shares your information with five friends
Before moving onto the next idea for how to use photo’s and video’s, I want to share another thought about marketing with your pictures. As you may already know, when on Twitter, you have only 140 letters and spaces. Not much room to make a point, which is why using a video or photo will
Never should you miss the opportunity to blog and tell your story. Words are plentiful informative, but nothing tells a story like pictures. We live in a very visual society as noted by the huge success of Pinterest, Instagram, and Facebook who has only just become picture friendly. Even Twitter has joined the ranks and
So now let’s talk about their vision. Their vision is to: 1. Provide a platform where individual PDR Technicians can come together to address the ever changing challenges of the PDR Industry and once a consensus is reached, to speak with one united voice that addresses these critical issues within our industry. 2. Continually educate
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